HTTPS in WordPress: SSL Certificates – What does Google prefer?

by Nov 16, 2017SEO

If you still haven’t invested in an SSL Certificate for your website, there is now a very important reason to make this a top priority.

Recently, Google announced that they now not only prefer secure sites, but that they will make it known to anyone visiting a site with insecure fields, that it is not secure.

How will this impact your WordPress website? (or any website for that matter)

Starting in October 2017 with the release of Chrome 62, Google started marking any website with insecure fields “not secure” for all users to see. This isn’t just a warning for pages with an insecure password field, now it’s anywhere a user can type in information.

Moving towards a more secure web

To help users browse the web safely, Chrome indicates connection security with an icon in the address bar. Historically, Chrome has not explicitly labelled HTTP connections as non-secure. Beginning in January 2017 (Chrome 56), Google started marking HTTP pages that collect passwords or credit cards as non-secure, as part of a long-term plan to mark all HTTP sites as non-secure.

A substantial portion of web traffic has transitioned to HTTPS so far, and HTTPS usage is consistently increasing.

In following releases, Google will continue to extend HTTP warnings, for example, by labeling HTTP pages as “not secure” in Incognito mode, where users may have higher expectations of privacy. Eventually, Google plans to label all HTTP pages as non-secure, and change the HTTP security indicator to the red triangle that they use for broken HTTPS.

SEO: Get a better ranking

Google usually gets exactly what they want, so if they want all websites to move to HTTPS, they will reward you, by increasing your rankings if you move to HTTPS.

This means that SSL Certificates are no longer a choice, it is now a must for all website owners.

You may get in touch with us to assist you in implementing HTTPS with a valid SSL Certificate.