Hi there, I’m Fanus, the face behind this web design adventure.

My story?

Well, after rocking the civil engineering world for 17 years with the City of Johannesburg, I decided it was time for a change.

Back in the ’90s, when the internet was still finding its feet, I caught the tech bug. After years of tinkering and researching, I fell in love with building websites. Fast forward to 2009, I took the plunge, waved goodbye to my engineering gig, and dived headfirst into the wild world of web design, focusing on the ever-awesome WordPress.

Starting small, I teamed up with local businesses and rode the learning curve. Fast forward again, and here we are today. From those humble beginnings, I’ve grown and learned heaps. Now, I’m rocking it with not just small businesses but also corporate clients and awesome partners in the web design and development scene.

Join me on this crazy ride, and let’s create some online magic together! 🚀

Fanus van Straten: Website designer and owner at Pinsoft Studios WordPress Agency

At our Cape Town based web design agency, we’re all about making your online dreams a reality using the magic of WordPress. Imagine having a website that not only looks awesome but also works like a charm.

Picture this: a team of design enthusiasts who eat, sleep, and breathe WordPress. From cool and simple websites to full-on e-commerce adventures – we’re your go-to crew.

What sets us apart? Well, we speak fluent WordPress. Whether it’s customizing, integrating plugins, or doing some behind-the-scenes tech wizardry, we’ve got it covered. Your website goals? Consider them sorted.

But here’s the best part: we’re not just techies; we’re people-people. We’ll chat with you, understand your vibe, and make sure your website speaks your language. Your goals? Our goals. It’s a partnership.

We’ve got the proof in the pudding – check out our previous projects. We’ve got this knack for delivering top-notch websites on time, without breaking the bank.

Ready to kick your online game up a notch? Let’s chat! Hit us up, and let’s turn those dreams into a website reality.

Our Extended Services Include:

Website Design

WordPress Web Design

WordPress is a platform we use to create beautiful websites, blogs or both.

It is capable of beautiful designs, powerful features, and the freedom to build anything we want.

43% of the web uses WordPress, from hobby blogs to the biggest news sites online.

WordPress Features

Powerful WordPress features to provide you with the ultimate online experience:



Customizable Designs
SEO Friendliness
Responsive Mobile Design
High Performance
Manage on the Go
Media Management
Easy and Accessible

Loved by Google

WordPress can be extended with over 55,000 free and premium plugins elevating it into an online store, galleries, mailing lists, forums, analytics, and more…

That is why WordPress has become our CMS and web design tool of choice.

Ongoing Website Maintenance

Just like your car, a website requires ongoing maintenance to keep it running at optimal performance levels.

This maintenance could involve minor design or layout changes, new sections of the website, or other details that a client is not able to handle on their own through a CMS.

Maintenance also includes frequent updates of the following:

Theme Updates
Plugin Updates
Uptime Monitoring
Traffic Reports
Website Backups

Security Monitoring


WooCommerce is a customizable eCommerce platform built on WordPress. With WooCommerce the client gets secure payments, configurable shipping options, and more…

From subscriptions to gym classes to luxury cars, WooCommerce is fully customizable. Features can be added to extend the functionality of a store with official extensions from the WooCommerce Marketplace.

A WooCommerce store can be managed from anywhere with mobile apps available from the Apple App Store and Android’s Google Play Store. Get Notified and never miss an order or review. See at a glance which products are winning. Keep tabs on overall revenue, order count, and visitor data by week, month, and year.

WooCommerce is trusted globally by agencies and store owners.

Website Hosting

Having worked with various hosting companies through the years, we have narrowed down our preference to a list of trusted hosting providers. We are proficient in the use of the various hosting control panels.

We assist new clients with the tedious process of ordering the hosting, setting it up to assisting the client with domain transfers and DNS propagation.

Hosting usually includes email hosting, therefore we assist the client with the setting up of their shiny new email addresses. Should the client wish to host their email via an external provider such as Google Workspace (previously G Suite) or Microsoft Office 365, we can assist in hooking this up with the client’s domain.

SEO & Technical SEO

As part of the websites and e-commerce stores that we build, we include a basic SEO & technical SEO service as part of the deal:
Title tags
Meta tags
URL optimization
Image optimization and alt tags

Page speed optimization

As an extended service, we assist in troubleshooting, resolving and fixing Google Lighthouse and Semrush site audit issues.
Our extended services are based on an hourly rate and approached on a case-by-case basis.
Social Media Marketing

Social Media Marketing & Management

Entrepreneurs and small businesses usually do not have time or workforce to manage their social media profiles in-house.

Businesses often use social media, but only a few realize the powerful potential of social media.

Even though we are a web design company, we realize the importance of social media exposure and have thus partnered with trusted social media management service providers.

Our partners can assist with services such as:

Ad Management
Keyword Research
Email Marketing
Paid social media campaigns

Google Analytics


Logo, corporate image and branding

A business needs a logo, and often our web design clients are looking for a logo designer as well. When we do a redesign for a client with an existing business, it is usually a good time for the client to consider updating their brand image with a new logo and related artwork.

Typical branding packages include items like business cards, digital brochures, marketing materials, labels, email signatures and more.

Most clients also do some advertising. These include items like online ads, digital magazine ads, billboards, or any other type of advertising.

Branding works hand-in-hand and well with web design. Therefore we have partnered with a trusted graphic design service provider.

Mobile Platforms

Websites are being visited more often from mobile devices rather than traditional desktop computers.

Google now also prefers to give preference to mobile, rather than desktop, in their search results.

We realize the importance of this and that is why we ensure that we have a mobile first approach where we make sure that everything works on mobile as well as desktops.

Process & Workflow

  • Preliminary & General 10% 10%

Preliminary research in collaboration with the client brief

  • Blueprint & Mockup 20% 20%

Schematic blueprint is drawn up and presented to client for approval

  • Development 60% 60%
Backend structure get’s developed
  • Design 90% 90%

Frontend look & feel + content population

  • Deployment 100% 100%
Client sign-off and deployment to hosting provider


There are many services that can be implemented on a WordPress website and we do our best to stay updated with these technologies.

As can be seen from our portfolio, we have done various iterations of WordPress setups.

We build great, bespoke, sites, tailoring to our client needs and we have the record to show it.