Analytics are all the rage, aren’t they? Let’s be honest – most of us are forever checking on our stats to see how our sites are performing.
Don’t get me wrong – I try to resist the temptation, but I am ashamed to say that checking up on my Analytics is often the first thing I do in the morning, and the last thing I do at night.
With that in mind, you might consider it rather masochistic to review an analytics plugin, but hell – why not feed the beast? Social Metrics is a simple plugin that allows you to analyze which of your posts perform the best in terms of social media exposure.
Once you have installed the plugin, just click on the Social Metrics link in the sidebar and you will be presented with a list of your most recent posts, plus their share numbers across the most popular social networks. Here’s a screenshot from my blog:
Once you have this information to hand, you can make more informed decisions regarding your social media strategy.
For instance, I can see that my posts perform very poorly on StumbleUpon and Digg. Therefore, it might be worth me promoting these posts via my own accounts to see if anything positive would result.
Furthermore, I can see that one post in particular (22 Success Stories) performed well on Twitter and Facebook. I know that this is because I spent a lot of time asking the “success stories” mentioned in the post to share it. It just goes to show how effective a little networking can be.
Although this free plugin is pretty darn handy, there is however something about it that really bugs me. There is a settings screen, but all of the options are blanked out (i.e. you can’t adjust any of the settings).
I had a sneaking suspicion that these settings were only available to owners of the premium plugin, and I discovered that this is the case, after having made an enquiry.
Now, I have no problem at all with people releasing premium plugins (quite the opposite), but as far as I can see, there is no indication in the plugin as to why the settings are blanked out. So the user is left to guess – many may think there is some sort of bug.
Premium features include the ability to sort all of your posts by popularity, search functionality, report downloads, and more. It may be worth your hard-earned cash, with a single license available for $27, and an unlimited license available for $47.
Either way, if you are a social networks nut, Social Metrics is something you should probably check out.
Creative Commons image courtesy of khalid Albaih
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