7 ways to Increase Sales by creating Trust

The key to conversing a visitor into a client is the creation of trust. Your product can be the greatest thing on earth or the dullest office supply ever, both can be sold online when your visitor knows you are the best supplier for that product or service. We often...

Over-Optimization vs Optimization

So Matt said something at SXSW last week about Google introducing a filter / penalty / change. As my inbox is already overflowing with emails from people asking whether they should stop optimizing their site and/or using my plugin, I thought I’d do a quick post....

SEO Campixx 2012

I spoke at SEO Campixx 2012 in Berlin last weekend. It was an awesome conference and I met up with loads of good friends. During that time I was interviewed and my presentation was recorded, so I’ll let you view both below: My presentation on how to use my...

WordPress SEO Webinar with SEO Braintrust

Last week I did a webinar with SEO Braintrust, which was incredibly fun. So much fun in fact that I have asked Andrea Warner, who hosted that webinar, to help me with setting up a paid webinar series around WordPress SEO, going into the subject matter even more...

Why some WordPress Themes hurt your SEO.

Once again, I want to tell you to not blindly trust theme authors when they say their theme is SEO friendly. “SEO friendly” is just a label they put on their theme and since most of their customers don’t know what to look for to see if it’s...